People do 3 things on the internet. They socialize and communicate with their friends, colleagues and new people from around the globe. They search and gather information. And they buy and sell stuff over the internet.
Optimizing Your Website for Shopping
In order for people to buy products or services your website needs to be optimized to ensure that visitors to your website are able to buy your products or services. A lot of companies offer a great deal of information, but are not able to turn their visitors in to paying customers.