Target Your Customers by Leveraging Your Shopping Cart Data

As an eCommerce marketer, it is easy to fall into the trap of thinking that setting up a website, having sales and having paying customers will bring in lots of revenue. The stark reality is for customers to return repeatedly, it is all about targeting your customers with specific marketing messages. Internet marketing is all about knowing your customer intimately.

Can you answer these questions about your customers?

* Where do they live by zip/area codes, city, state and country?
* When did they last buy from you?
* Who are your power customers? 

Top 3 Free Shopping Cart Software Options

Using the right shopping cart software is crucial for new merchants and online retailers. There are a lot of different shopping cart software options out there -- both free and paid -- but not all of them offer the features and services that you need. While paying extra money for an e-commerce shopping cart platform might seem like a good idea, keep in mind that subscription-based e-commerce platforms don't always offer enough variety in terms of functionality and/or design options. In other words, paid shopping cart platforms don't always meet people's management and business administration needs.

The Benefits of Using Free Shopping Cart Software

Hire Zen Cart Programmers for SEO Optimization

Last decade saw a tremendous revolution in terms of buying patterns of the consumer across different retail segments. The physical stores went digital, thereby increasing the probability of reaching out to a greater number of target audience. From just using online portals for catalogue browsing and product selection, the consumers went on to buy products using their credit and debit cards. This major shift got reflected in the way the current e-commerce websites are designed and developed. The customers can not only select multiple products across the categories but can also change the language as per one's requirement. The option of adding products to the carts and browsing through other products simultaneously has been only possible because of the modern e-commerce software such as. This software majorly relates to the shopping cart feature that's visible on every e-commerce website. Without this particular software, no e-commerce portal is functional.

Small Business Owners - Expand Your Mind and Expand Your Reach

Online Shopping Cuts Into In-store Sales

More and more people are shopping online for their holiday gifts. This is evident by the fact that in-store sales continue to slow while online store sales continue serious double digit growth year after year.

Predictions for this coming holiday season, which starts the day after Thanksgiving and goes through Christmas Eve, is expected to have a 21% growth over last year's sales according to a recent study of shoppers.

Online dollar sales in the 2007 holiday season are expected to exceed 2006 numbers by $6 billion. This should bring holiday sales figures for 2007 to around $33 billion.

Getting the Right Website For Your Business - Static Or Dynamic?

Static websites:

A static website, as the label might suggest, is one that is not designed to change. Once the website has been designed, and the content incorporated in to the design template, each page will remain the same as the point where it is launched.

This type of website is best suited to the kind of business that does not have a large product inventory that it wishes to sell on-line, does not require a member's login facility, or does not need to have news/special offers added to the site over time. For example, a holiday cottage website might simply need a few pages that include details of the cottage, some photos of the rooms, a page giving 'how to find us' directions, and a contact form where visitors can inquire about making a booking.

Hosting With Fantastico For Your Small Business

The small business needs to take advantage of all the resources that are available to them. This all begins with the company you choose to host your website. Although there are a number of hosting solutions on the market, not all of them are suited for small businesses. In order for your company to succeed, you need a special set of tools to market your brand, keep in contact with clients, and establish your online presence. One tool that can enable you to do all this and more is a unique program by the name of Fantastico.

What is Fantastico?

Easy Browser Testing

In managing your ecommerce website, browser testing is a must. The appearance of your site may differ on different browsers and screen resolutions. For example, your website might look beautiful in Internet Explorer 7, but what does it look like in Safari on the Mac? What about Firefox, or in 1024 x 768 resolution? If you haven't tested your site in the variety of popular configurations, then there is a good chance you are turning away customers.

Merchants should have a plan developed for ongoing browser test.

The following list could be followed:

Develop a schedule for your browser testing. You could test your site three to six months, or when there is a new released browser. Since browsers are updated so frequently, it is best practice to schedule some time to review browser usage trends every three to six months. Set a recurring calendar appointment and allow 30-60 minutes to perform the test.

Online Shopping Carts Made Easy

Online shopping carts are getting common with a growing trend of online shopping. Unlike traditional brick-and-mortar business, venturers do not require heavy upfront investment and costly rental fees. The risk is significantly lower when it comes to internet businesses. If you have internet connection, simply following the basic steps outlined below and you can have your cart running, and generating passive income for you.

One of the first thing is that you need a domain name. Domain name is the very way to identify your presence in the world wide web. You will need some thoughts to come up with a brandable name that can best describe your business. Domain names like .com are available at less than 10 bucks a year from domain registrars.

E-commerce Website Design and Development - 3 Questions You Must Ask to Find the Best Company

Trying to seek expert help in Ecommerce Website design and development can be a tricky task to undertake. Who do you trust? How do you choose the right content management system developer? What type of Ecommerce store is best for my needs? All these questions are good but finding out the answers can prove to be a challenge. The aim of this article is to demystify the task of finding a Ecommerce Website design and development company.

The following simple questions will guide you in finding the best E-commerce Website design company to work with.

Tip One - What Are Your Business Needs?

Establish Your Credibility Online

Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking online. They seem to have an internal checklist when it comes to trust. If something isn't included in their list, it sets their alarm bells ringing. It is very important to build trust with your online customers. If a visitor ends up making the decision to buy from your business website, it will always involve establishing your credibility to inspire the prospect's trust. But how could you maintain and establish your credibility online?

For visitors to have confidence in you, an array of strategies can be applied to your site. The more they trust your credibility, the more likely they are to make a purchase. It is best to make them feel assured that they are safe and aren't going to be cheated on, disappointed or robbed.

Internet Shopping Cart

If you are looking forward to sell large number of products from your site then, you might consider setting up internet shopping cart. These days, eTailers are found to be offering the checkout solutions for websites and as internet has gone to grow a bit mature. Thus, the number of shopping cart solutions availability too is growing. Therefore, it is important to understand everything about shopping carts. Simply, do not jump-start to buy a shopping cart that looks good. Understanding few basic terms is expected irrespective of whether you are going to purchase or rent out the shopping cart.

A hosted type of shopping cart solution needs minimal technical know-how. Moreover, you are going to spend less time as compared to the shopping carts that are run from own website.

Choose the Right CMS: WordPress, Drupal, Joomla!

So you want to build a website. You essentially have two options: build it from the ground up with tedious HTML code, or look into a content management system (CMS). A CMS is a web application that allows you to create, manage, and edit your website. If you wanted to add an announcement, post an update, or edit the site in any way, a CMS allows you to do so without going into the code yourself or needing to contact the web developer to do it for you. A CMS makes your life simpler.

Consider the Following

So You Want to Know How to Start an ECommerce Shop? We're Here to Tell You How to and CHEAP!

Nowadays, starting an ECommerce store is quite simple, and it doesn't need to cost you much money, if any money at all.

Obviously, the first thing you need to do is decide on the product(s) that you will be selling. If your looking into starting an ECommerce store you probably already know what they are. Next, you need to sign up for a hosting account. There are thousands upon thousands of host out there. One of, if not the most reliable host out there is Host Gator. Host Gator offers 24/7 live chat and phone support. You can't beat that!

WordPress E-Commerce System Prevails Over Zencart and Magento

I recently built a site with WordPress E-commerce system(which is built by WordPress and a templatic eshop template). It is much simpler and easier than Zencart and Magento in my opinion.

What is the advantage of this WordPress E-commerce system?

WordPress is so popular, so powerful and very easy to use, and this E-commerce system is totally compatible with WordPress plugins and extensions. It is armed with almost all Zencart features.

PSD to Zencart Conversion Service

Are you an online retailer and want to become known among target visitors? Well, it is quite difficult to become known among potential online visitors with thousands of similar business websites active in the highly competitive online market. No need to get worried. PSD to Zencart conversion service is simple and best way to go ahead. One can add more interactivity in his website by simply using this open source application. Therefore, improving the overall quality as well as appearance of online shop is not a hectic.