As an eCommerce marketer, it is easy to fall into the trap of thinking that setting up a website, having sales and having paying customers will bring in lots of revenue. The stark reality is for customers to return repeatedly, it is all about targeting your customers with specific marketing messages. Internet marketing is all about knowing your customer intimately.
Can you answer these questions about your customers?
* Where do they live by zip/area codes, city, state and country?
* When did they last buy from you?
* Who are your power customers?
* When did they last buy from you?
* Who are your power customers?
* Can you identify your top fifty customers?
* What have they last bought from you?
* Can you classify their interests based on the purchases they made?
* What makes them come back?
* Last and most important,what makes them buy your products and what else could they buy from you?
In the brick and mortar world, you have the opportunity to chat with your customers and get answers to some of the above questions. In the Internet world, conventional wisdom tells you that your customer is just another entry into your eCommerce database. This is a complete myth - savvy marketers especially the big successful marketers like Amazon, NewEgg and other eCommerce marketers have fine tuned their Internet marketing to an art that customers have switched to them from traditional brick and mortar sellers. Read Full Story
No comments:
Post a Comment