Target Your Customers by Leveraging Your Shopping Cart Data

As an eCommerce marketer, it is easy to fall into the trap of thinking that setting up a website, having sales and having paying customers will bring in lots of revenue. The stark reality is for customers to return repeatedly, it is all about targeting your customers with specific marketing messages. Internet marketing is all about knowing your customer intimately.

Can you answer these questions about your customers?

* Where do they live by zip/area codes, city, state and country?
* When did they last buy from you?
* Who are your power customers? 

Top 3 Free Shopping Cart Software Options

Using the right shopping cart software is crucial for new merchants and online retailers. There are a lot of different shopping cart software options out there -- both free and paid -- but not all of them offer the features and services that you need. While paying extra money for an e-commerce shopping cart platform might seem like a good idea, keep in mind that subscription-based e-commerce platforms don't always offer enough variety in terms of functionality and/or design options. In other words, paid shopping cart platforms don't always meet people's management and business administration needs.

The Benefits of Using Free Shopping Cart Software

Hire Zen Cart Programmers for SEO Optimization

Last decade saw a tremendous revolution in terms of buying patterns of the consumer across different retail segments. The physical stores went digital, thereby increasing the probability of reaching out to a greater number of target audience. From just using online portals for catalogue browsing and product selection, the consumers went on to buy products using their credit and debit cards. This major shift got reflected in the way the current e-commerce websites are designed and developed. The customers can not only select multiple products across the categories but can also change the language as per one's requirement. The option of adding products to the carts and browsing through other products simultaneously has been only possible because of the modern e-commerce software such as. This software majorly relates to the shopping cart feature that's visible on every e-commerce website. Without this particular software, no e-commerce portal is functional.

Small Business Owners - Expand Your Mind and Expand Your Reach

Online Shopping Cuts Into In-store Sales

More and more people are shopping online for their holiday gifts. This is evident by the fact that in-store sales continue to slow while online store sales continue serious double digit growth year after year.

Predictions for this coming holiday season, which starts the day after Thanksgiving and goes through Christmas Eve, is expected to have a 21% growth over last year's sales according to a recent study of shoppers.

Online dollar sales in the 2007 holiday season are expected to exceed 2006 numbers by $6 billion. This should bring holiday sales figures for 2007 to around $33 billion.

Getting the Right Website For Your Business - Static Or Dynamic?

Static websites:

A static website, as the label might suggest, is one that is not designed to change. Once the website has been designed, and the content incorporated in to the design template, each page will remain the same as the point where it is launched.

This type of website is best suited to the kind of business that does not have a large product inventory that it wishes to sell on-line, does not require a member's login facility, or does not need to have news/special offers added to the site over time. For example, a holiday cottage website might simply need a few pages that include details of the cottage, some photos of the rooms, a page giving 'how to find us' directions, and a contact form where visitors can inquire about making a booking.

Hosting With Fantastico For Your Small Business

The small business needs to take advantage of all the resources that are available to them. This all begins with the company you choose to host your website. Although there are a number of hosting solutions on the market, not all of them are suited for small businesses. In order for your company to succeed, you need a special set of tools to market your brand, keep in contact with clients, and establish your online presence. One tool that can enable you to do all this and more is a unique program by the name of Fantastico.

What is Fantastico?

Easy Browser Testing

In managing your ecommerce website, browser testing is a must. The appearance of your site may differ on different browsers and screen resolutions. For example, your website might look beautiful in Internet Explorer 7, but what does it look like in Safari on the Mac? What about Firefox, or in 1024 x 768 resolution? If you haven't tested your site in the variety of popular configurations, then there is a good chance you are turning away customers.

Merchants should have a plan developed for ongoing browser test.

The following list could be followed:

Develop a schedule for your browser testing. You could test your site three to six months, or when there is a new released browser. Since browsers are updated so frequently, it is best practice to schedule some time to review browser usage trends every three to six months. Set a recurring calendar appointment and allow 30-60 minutes to perform the test.